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Effective Information & Strategy



Who are we?

Consulting, Concepts, Tools

Methods and tools in support of decision-making and complexity

EFFIS is a consulting, software and services firm specializing in decision support which was founded in 1990. Based in the New York, San Francisco and Paris areas, EFFIS has been serving businesses of all sizes and all sectors of activity. EFFIS helps its customers manage strategic or operational complexity, across multiple product lines, customers, dealers, suppliers, stores and locations... EFFIS associates bring years of experience in the areas of business management and strategy, decision making processes and software tools.

Effis Senior Management

The company has been active in the field of decision support and business intelligence since it's inception.. It has empowered the employees of client companies, both large and small, by designing systems focused on supporting functional and decision support pertinent to each level of management or staff.

Michel Karma founded EFFIS in 1990 as a management consulting and software design company. He holds Masters’ degree in Technology & Policy from MIT (Massachusetts Institute of Technology) as well as Master's in Engineering from the leading French Engineering General Management School, the Ecole Centrale de Paris in France. He was the founder and president of Promotion Industrielle Internationale, a junior consultancy firm recruited by the Societe Generale Bank to identify investment opportunities in Asia, and by the GAPSET (Economic and Technology Strategic Prospective Analysis Group) to report on the prospects of the photovoltaic industry. At MIT, he specialized in Decision Support and wrote his thesis on Policy Making tools for Industrial Strategy before becoming one of the pioneer US software entrepreneurs for the Apple computer platform. For 10 years, he taught as a lecturer in the Master's of Business and Information Technology Program of the Paris Dauphine University.

Linda Karma, holds a Bachelor’s degree from Harvard and Masters’ from Harvard Business School and Harvard’s School of Engineering and Applied Sciences. She serves as Senior Partner and Operating Officer, with extensive experience in corporate Strategy, Finance, Operations, Marketing and Sales. She first gained experience in consumer goods, banking, management consulting, and software entrepreneurship (Danone, Chase Manhattan, Strategic Planning Associates, and Applitech Software). She then had senior management followed by executive committee level experience with responsabilities over the 24 countries that comprise EMEA (Europe, Middle East, Africa) at S&P 500 companies: Apple Computer, Silicon Graphics, Lexmark – each approximately a billion dollar pan-European business).

Rod Haden, who joined EFFIS Consulting as a Senior Partner, Consultant,and Business Development Officer, brings a wealth of experience in the area of sales development, sales management, sales strategy, and supply chain efficiency. He has had a distinguished career as Vice President of Sales in both large and small information technology as well as publicly traded software and publishing firms, including Broderbund Software, IDG Books, and Roku. His industry experience includes executive level and consulting in the consumer products, consumer electronics, wine & spirits, and B2B enterprise software markets.

Mohammed Rafai, who also holds a masters in Operations Research and Engineering from the Ecole Centrale de Paris, joined EFFIS Information Systems, as Senior Partner and Vice President of Engineering. He brings a wealth of experience in advanced Mathematical Modeling, Computational Programming and Optimization.


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